Article marketing is one of the most lucrative method to promote your bussines and products. Not only that it is superior to many other marketing methods online but is also free. We will discuss everything there is to know about article marketing in this article!

What is Article Marketing?

Article marketing is the process of promoting services, products or ideas with informative articles that you write, or are written for you, that you then distribute to different sources.

A great thing about article marketing is that you write an article one time but you can use it many times and in many ways.

Another important thing is that anyone can do article marketing! From the one who hates writing to good novel writers.

It doesn’t matter what you are promoting, you can promote a business or a service, a physical product, a product that is being sold on eBay, a MLM system or informational product, and the list may go on, but the main idea is that anything can be marketed effectively with article marketing.

The article
The center of article marketing

In order to make article marketing you need obviously an article. An article has 2 parts: the content of the article and the resource box:

The article content you can get trough one of several ways:

1. You can write it

2. Have someone write it for you

3. You can use a private label article. But in this case you have to make some changes so you are not submitting the same article as everybody is.

4. Get articles from your affiliate programs. Many affiliate programs offer promotional articles that you can use.

The second part of the article is the resource box; this is an area at the bottom of the article that talks about you. This is the area where you can really sell what you are promoting. It’s only six or seven lines long. It is the area people go to when they’ve read and like the article. They want to know more about who wrote the article. In this area you have the liberty to do as much selling as you want unlike the content of the article where you have to be more subtle, but you have to keep it five to seven lines long. In the resource box you can tell your name, say some word of what you are selling and invite people to visit your webpage.

An article should be between 500 to 1200 words. It can be too short and not to long because publishers won’t publish it and people won’t read it. You should write it in a simple language that everybody can understand, and try writing it like you speak and address your reader at a personal level.

Here is a great tip, try titles like ” Five ways to improve you looks”, write of the first 3 ones in your article and for the other 2 of them invite the reader to follow the link to your page.

Another good trick is to write articles in multiple parts. Ezine publishers love that kind of article and they make people keep looking for what you are writing.

Why Article Marketing works so well
And why is it superior to other forms of marketing

Article marketing works very well! Why? I will go through the top reasons why article marketing works so well.

It Builds Trust and Confidence

First of all people love articles, they want information on something, and when you provide that for them and they make sense of it they will love that article and they will love you for providing them with what they need. So they will follow the link to you page and seriously consider what you have to sell. The thing is that they feel more confident with you, because you offered them something, and it is more possible to buy from you.

When people click an ad or search for something in a search engine they have a certain level of interest, but when they read an article and click the link, the level of interest is higher.

You have to understand that the internet environment is impersonal so it is very hard to build trust. But if you take the time to dig up some useful information, put it in a format that people can understand, distribute it, and ask nothing in return, then people will start trusting you. You build confidence!

A softer way to sell

Articles are also a softer way to sell. Nobody likes to by push to buy. People like to know as much as they can about a product before buying. An article has to make the reader walk away with that feeling of “know I know how to do that”. Also a good article could create a need in a person and convert him to a buyer faster than any other marketing method can.

Search engines love articles

Another reason that article marketing works so good is that search engines love articles. Why? Because search engine try to deliver relevant content when you are searching for something. Content and information are the currency of the internet and articles are content. So good search engine positioning is a very important benefit of article marketing. By submitting your article to different article directories and ezines you create a lot of links back to you website that also makes you rank higher in search engines.

Reaching lots of people for free

An article can reach much more people than an ad can. Just think publishing your article in an ezine with 400.000 readers. And the best part is that is a free. If you are to buy an ad space on an ezine with 400.000 readers you would have to pay something like 1000$ per apparition, but your article, if it is good and relevant will be published for free. Plus is certain that an article will have more effect on readers then an ad no matter how good written or designed that ad is.

Durability

Another great aspect of article marketing is durability! You submit an article and find that after years it’s still out there working for you, bringing you traffic and building credibility.

Targeted traffic

Also article marketing will generate targeted traffic, people that click on that link in the resource box are interested in what you sell, and in the same time they feel more informed and ready to buy. You can say that you prepare your client to buy, you educate him, point him in the right direction and then propose the purchase.

Where to distribute your articles
Start boosting your business with article marketing

You can distribute your articles, first of all, to article directories, they accept articles pretty quick and you don’t need very good articles to be accepted. Article directories have very good visibility in search engines so your articles will be easily found by those interested in the topic of your article.

Also you will have to submit your articles to ezines with topics related to your business. But this is a little bit harder because your articles have to be good and they will have to be liked and accepted by the ezine owners. But this is a very rewarding method to expose your articles so even if you are not accepted at first keep trying it until you succeed !

Create your own article directory!

Create your own ezine!

Create a blog, or blogs and post your articles there! Then ping your blog and start inviting people to read your articles. Blogs have also good visibility in search engines!

Publish your own lens on squidoo and post your articles!

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