This is a big question to try to answer, is it possible to piggy back onto someone else’s success?  There are a lot of variables to take into consideration.

Obviously some of the affiliate schemes do work, but a lot of affiliate schemes will not.  Why is this? It is a simple question to answer really, the biggest reason that some don’t work is because the product that you are trying to sell doesn’t have market appeal or there is no market for the product to try to sell it into.

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Have you every come across an affiliate scheme and thought, how on earth does anyone make any money from this, the product is useless and you can’t imagine anyone wanting it? Well believe you me it is possible to sell anything to anyone but you need to advertise in the right place and need to have the right tools in place to be able to do it.  Affiliate schemes by nature attract people who are running affiliate businesses, especially when you starting out.

Let’s take an example, you are looking for a way to make extra income on the internet, you take the plunge into signing up for a scheme that sounds good, with a product that you want to use.  You make the purchase and you make use of the product that you have bought, before you know it you are then flooded with other products that sound great and would really help your business, so you buy into another and another, suddenly you are working the affiliate market. 

Someone started out exactly where you are now at the bottom run of the ladder and you appear to be parting with money rather than making money.  But just take a step back and think for a moment, the product, ezine, service that you bought is actually making an affiliate up to and over half of the value of the product, therefore it must work.  Now you’re thinking along the right lines.

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If you are going to become an affiliate marketer then it is essential that you have got your own website, you just cannot run a business without a website no matter what industry you are in.  You may be thinking what do I need a website for, well you need a website to showcase the products, if you think of the products and services that you are promoting as your own, remember you can earn up to 75% of the value of the product, if you are selling a product that is worth $100 that is $75 for everyone you sell, then you need to think of this as a proper business.  You need the business tools in place; it is no good having the affiliate product link and then thinking well how on earth will I promote this.

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There have been numerous conversations online about the real value of SEO and whether or not it is worth investing time and money in an SEO campaign. As an online marketing agency specialising in SEO we are often faced with difficult SEO-related questions, hence this blog post. Below are four of the most common (non-technical) SEO myths that we hear most often.

1. SEO is only needed as a once-off or short-term campaign
Due to SEO’s organic nature it can take up to six months for a campaign to show tangible results. Constant tweaking to a website’s content and structure ensure the best possible experience for visitors and should form part of an ongoing SEO campaign.

SEO shouldn’t be an afterthought – it should be a major consideration when a site’s information architecture and content strategy is being planned. When a site is ‘live’ it’s important to look at the analytics data one gathers and to use this information to define the strategic way forward with an SEO campaign to achieve your goals. SEO shouldn’t just be about getting volumes of traffic to your site, but getting the right kind of traffic to your site to maximise your ROI.

2. Using as many keywords as possible on a page will result in better rankings
Unfortunately not. Search engine algorithms are extremely complex and advanced, in many cases making the opposite is true. Loading a page with keywords is known as keyword stuffing – and if search engines perceive you as a spammer, your site won’t rank. Write content for your human visitors first and foremost, and don’t show the search engines anything other than what a human visitor to your site would see.

3. First place rankings can be guaranteed
This is a promise often made by unscrupulous search marketing agencies to their clients. How easily a website achieves (and retains) top positions on the SERPs depends on many factors, including the competitiveness of the site’s vertical and the keywords for which the website is trying to rank. No agency can guarantee a number one position. This is primarily because search engine indexes are dynamic and nobody knows exactly what the search engines algorithms are.

4. SEO is easy and anyone can do it – even your marketing intern
SEO comprises many activities that work together to achieve improved rankings for your website on the SERPs for specific keywords. Only focussing on link building or optimising the on-site content will not necessarily result in sustainable better rankings.

Taking all of the above in consideration we believe that in the end your website’s conversion rate is what is most important. Thousands of visitors to a website look great on paper, but if visitors don’t convert then what’s the point? What are some of the SEO myths you’ve heard? Or do you have any SEO questions? Contact us and we’ll answer them for you!

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Pop under advertising and purchasing redirected traffic can get some good results for corporations – add many thousands of unique internet site visitors, boost sales by over 100 percent, and turn formerly unknown firms into household names. But firms that are considering beginning a pop under advertising campaign should definitely have a well balanced view of this marketing medium! Today we take a fair glance at the good points and bad points of pop under advertising for internet sites.

The Pros of Pop Under Advertising

Click thru rate

Normal banner advertising gets around a 0.1% to one percent click thru rate, dependent on the content. Pop under advertising has been known to get up to a 15% click thru rate although these figures aren’t always representative.

Exclusive attention – Branding

If you are wanting to build your brand and get folks to your site, pop up, interstitial and pop under advertising is effective because it’s the only thing on the page.

Better ROI

Though pop under advertising is more expensive than banner advertising, the return are also proportionally higher suggesting that these advertisements are increased value for cash.

Cons of Pop Under Advertising

Nonetheless there are some heavy concerns to be made when brooding about beginning a pop under advertising campaign:

They’re considered intrusive

Many individuals consider pop under advertising to be intrusive, though absolutely not on the same level as either pop up or interstitial ads. At least pop under advertising waits till you’ve finished what you are doing before tapping you on the shoulder!

Obstructing tools are available

Your audience may be restricted to only the individuals that do not have pop up or pop under advertising blockers installed on their browser, or with a Net security program. Pop under advertising has its swings and roundabouts, but some companies find that it works superbly for them. You won’t ever know if you never try!

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